![TCMBA #5 - Position Innovation in Specialty Coffee](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/1689597607029-S1QV9JP3HUIDQAR4U4C0/image-asset.jpeg)
TCMBA #5 - Position Innovation in Specialty Coffee
Position Innovation can be the key that unlocks your coffee business’s full potential! It is when you change the perception of your product or service. It can be that you’re changing the context in which it’s introduced or you’re addressing an entirely new audience. Read on to learn why you would innovate the positioning of your products and services.