TCMBA #10 - How to Name Your Coffee Product
Stop confusing your customers and help them make decisions faster. Name your coffee products well by considering your coffee drinker’s needs. The answer is more simple than it sounds. Here’s how to get started.
TCMBA #3 - Product Innovation in Specialty Coffee
We often think we need to be inventors or engineers in order to have innovative ideas, but that couldn’t be further from the truth. We just need to know where to look. Can you determine what you're uniquely good at (your competitive advantage)? Can you watch and listen to others?
Great, then you can innovate in your specialty coffee business!