TCMBA #29 - The New New plus a SURPRISE
Happy New Year, coffee pals!
Read Time:
(in February… 🫠)
We met up in New York to celebrate 2024!
(Our first time meeting each other!!!)
We learned a lot and did a lot while we were there.
We’re going to share some of our learning and hot takes from our visits to some of New York and Brooklyn’s most popular cafés. Stay tuned for the newsletter series, which will include:
Sey Coffee - Why Relationships in Coffee Matter
Bluestone Lane - Maximizing Your Opportunities to Capture Revenue
Blank Street - Automation. Scale. Hospitality
Devoción Coffee - Vertical Integration: A True Farm to Cup Story
In the meantime, keep scrolling for some big news!
Get beautiful merch for SCA Expo!
Enamel mugs are a beautiful addition! emalco’s quality is completely unmatched and is a family run business in Poland. They are graciously offering our readers a 5% discount on your next order! Check out their work here or use code COFFEEMBA5.
They’re now offering faster production for select products, so check it out!
Yeah, it’s February. But it’s still relevant!
Here is Heather and Miranda’s In/Out list for 2024!
🚨 TCMBA Podcast Alert! 🚨
We made a podcast!
Or was it just a recorded conversation?
We’re not sure yet what it is, frankly. But we wanted to dig into the conversation the internet was having about Chamberlain Coffee (thanks to this Sprudge article).
Want to watch the full convo on video? Find it here!
Prefer to just listen? Great! Listen on Spotify or Apple Podcasts (or wherever else you may listen to podcasts).
Key takeaways from our convo:
1. Emma Chamberlain's Digital Impact: At just 23, Emma has become a major player in the digital world, gaining a huge following on YouTube and earning spots on prestigious lists like Forbes 30 under 30.
2. The Growth of Chamberlain Coffee: Despite her lack of a specialty coffee background, Emma's Chamberlain Coffee brand has rapidly grown, offering everything from single-serve coffee pouches to ready-to-drink beverages, showing her brand's versatility and appeal.
3. Understanding Business Challenges: We explored the tough realities of the coffee business, including dealing with market saturation, meeting investor expectations, and the difficulty of scaling up a product line.
4. Importance of a Consumer-Driven Approach: We emphasized how Emma uses her substantial online presence to create products that her audience loves, showcasing the power of understanding and catering to consumer preferences.
5. Insights into Specialty Coffee Industry: The episode sheds light on the crucial need for specialty coffee expertise in businesses like Chamberlain Coffee to navigate the market effectively and avoid common pitfalls.
6. Predictions for Chamberlain Coffee's Future: We speculate that Chamberlain Coffee might focus more on their best-selling items and enhance their online presence to boost efficiency and profits.
Your Feedback Matters!
We want to hear from you!
What do you think about Chamberlain Coffee? Have you tried it?
But also, real talk, what did you think of this conversation?
Is it helpful? Not at all? Want more of this?
Tell us! Email us or find us on socials and let us know what you think!
Friends and friends of friends.
George from Five Elephant
Location: Mitte, Alte Schönhauser Str.
Let’s try something new!
Today, we’re sharing a café playlist from George! He’s my barista on the daily at the Mitte location of Five Elephant here in Berlin.
You always know when George is working (even if your eyes are closed) because of his music. It’s totally unusual for a café (and perfectly matches my favorite music for focused work), so I asked him about it.
He told me that he gets some negative feedback (“it feels more like a church than a coffee shop”) but his reasoning is what fascinates me!
Basically, he doesn’t want baristas banging on things…getting so caught up in the energetic music that they aren’t careful and cautious about the equipment and the coffee.
Who else loves the thoughtfulness of this?!
You can find his Spotify playlist here.
Do you have a favorite café playlist you’d like us to share? Let us know and we’ll feature it!
x, Miranda
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