TCMBA #24 - Best Innovation at HOST Milano
This innovation seen at HOST Milano 2023 could fundamentally change the coffee industry. Find out why this made Miranda’s jaw hit the floor when she realized what it was.
TCMBA #21 - Specialty Coffee’s Complexity Bias (and what to do about it)
There’s a reason we have a tension between consumers and specialty coffee companies. It’s called Complexity Bias, and the more you understand it, the more you can avoid the pitfalls.
TCMBA #20 - Brand Loyalty or Innovation?!
Brand loyalty wins, but innovation breaks through the noise! Confusing, right?! Two articles battle it out but land in the same place. Let’s look at how to do what’s best for you.
TCMBA #19 - Optimizing Your Point of Purchase
Getting clear on what your customer wants, needs, and responds to will help you sell MORE COFFEE! Use your point of purchase display to grow your specialty coffee sales and test your new ideas.
TCMBA #15 - Coffee Business Model Innovation
Choosing a business model is one of the most creative things you can do for your specialty coffee business. Here’s what you need to consider when choosing or retooling your business model. Are you a café? Roastery? E-commerce or wholesale coffee business? We’ll talk about figuring out what’s right for you.
TCMBA #7 - Creating an Innovation Pipeline in Specialty Coffee
We need to talk about committing to Innovation in the specialty coffee industry so that the flow of new ideas and action plans can continue. Every company needs an Innovation Pipeline. Read on to figure out your process and commit to repeating it, so the specialty coffee industry can enjoy a stream new products and services long into the future.
TCMBA #6 - Paradigm Innovation in Specialty Coffee
I believe the future of the coffee industry will be built by a community. It will be built by the people who didn't fit in before and have incredible new ideas for what could be. These people will create a Paradigm shift for the entire specialty coffee industry. How? Read on.
TCMBA #5 - Position Innovation in Specialty Coffee
Position Innovation can be the key that unlocks your coffee business’s full potential! It is when you change the perception of your product or service. It can be that you’re changing the context in which it’s introduced or you’re addressing an entirely new audience. Read on to learn why you would innovate the positioning of your products and services.
TCMBA #4 - Process Innovation in Specialty Coffee
Innovation doesn’t have to be disruptive. Especially with process innovation, incremental changes can have a huge impact on your specialty coffee business. Get curious about areas you can improve your coffee roastery or café and get to work making positive change in your business.
TCMBA #3 - Product Innovation in Specialty Coffee
We often think we need to be inventors or engineers in order to have innovative ideas, but that couldn’t be further from the truth. We just need to know where to look. Can you determine what you're uniquely good at (your competitive advantage)? Can you watch and listen to others?
Great, then you can innovate in your specialty coffee business!
TCMBA #2 - The Real Crisis in Coffee
We don’t have a price crisis, we have an innovation crisis. It’s time for specialty coffee to start taking the reins. To be creative, strategic, and think from the perspective of consumers. Look to Keurig… they may have the answers.