![TCMBA #14 - Automation in Your Coffee Business](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/1689568933661-9749BJPJ460V4RSVHM78/image-asset.jpeg)
TCMBA #14 - Automation in Your Coffee Business
The specialty coffee industry I grew up in was obsessed with manual everything because it allowed us to have “control” over all parameters. But the new generations are celebrating automation. Here’s what it can do for you and your business.
![TCMBA #12 - Re:co Symposium and SCA Expo 2023 Recap](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/fabd1f6d-52d8-4fcf-9294-ef53044c0df5/SCA.jpg)
TCMBA #12 - Re:co Symposium and SCA Expo 2023 Recap
The specialty coffee industry is starting to recognize that all roads lead to coffee drinkers. We need to start having a consumer-focus in our coffee companies, and this year’s SCA Expo and Re:co Symposium pointed to this fact.
![TCMBA #8 - Your Coffee Business Needs a Vision](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/1689656808393-3CXHMEM8QGVXIR3R0V7Y/image-asset.jpeg)
TCMBA #8 - Your Coffee Business Needs a Vision
Who cares if everyone can recite your business vision perfectly? If you can’t roll it off in a second and your team can’t either, chances are you’re not communicating it to your customers. Does your coffee company have clarity on where it’s going and how it’s going to get there? Here’s why you need it.
![TCMBA #4 - Process Innovation in Specialty Coffee](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/1689595793262-MQBPSKI756BES7VK1VD9/image-asset.jpeg)
TCMBA #4 - Process Innovation in Specialty Coffee
Innovation doesn’t have to be disruptive. Especially with process innovation, incremental changes can have a huge impact on your specialty coffee business. Get curious about areas you can improve your coffee roastery or café and get to work making positive change in your business.
![TCMBA #2 - The Real Crisis in Coffee](https://images.squarespace-cdn.com/content/v1/646eb7dc911ebe2a8f891edd/1689589240101-KMZIUTHGRHBJFMOKL8J7/image-asset.jpeg)
TCMBA #2 - The Real Crisis in Coffee
We don’t have a price crisis, we have an innovation crisis. It’s time for specialty coffee to start taking the reins. To be creative, strategic, and think from the perspective of consumers. Look to Keurig… they may have the answers.