TCMBA #9 - What Your Coffee Customers DON’T Want
Want an increase in revenue for your specialty coffee business? Improve your customer experience. Let’s dig into how your customer’s decision fatigue is hurting your sales and what you can do to change it.
TCMBA #8 - Your Coffee Business Needs a Vision
Who cares if everyone can recite your business vision perfectly? If you can’t roll it off in a second and your team can’t either, chances are you’re not communicating it to your customers. Does your coffee company have clarity on where it’s going and how it’s going to get there? Here’s why you need it.
TCMBA #7 - Creating an Innovation Pipeline in Specialty Coffee
We need to talk about committing to Innovation in the specialty coffee industry so that the flow of new ideas and action plans can continue. Every company needs an Innovation Pipeline. Read on to figure out your process and commit to repeating it, so the specialty coffee industry can enjoy a stream new products and services long into the future.
TCMBA #6 - Paradigm Innovation in Specialty Coffee
I believe the future of the coffee industry will be built by a community. It will be built by the people who didn't fit in before and have incredible new ideas for what could be. These people will create a Paradigm shift for the entire specialty coffee industry. How? Read on.
TCMBA #5 - Position Innovation in Specialty Coffee
Position Innovation can be the key that unlocks your coffee business’s full potential! It is when you change the perception of your product or service. It can be that you’re changing the context in which it’s introduced or you’re addressing an entirely new audience. Read on to learn why you would innovate the positioning of your products and services.
TCMBA #4 - Process Innovation in Specialty Coffee
Innovation doesn’t have to be disruptive. Especially with process innovation, incremental changes can have a huge impact on your specialty coffee business. Get curious about areas you can improve your coffee roastery or café and get to work making positive change in your business.
TCMBA #3 - Product Innovation in Specialty Coffee
We often think we need to be inventors or engineers in order to have innovative ideas, but that couldn’t be further from the truth. We just need to know where to look. Can you determine what you're uniquely good at (your competitive advantage)? Can you watch and listen to others?
Great, then you can innovate in your specialty coffee business!
TCMBA #2 - The Real Crisis in Coffee
We don’t have a price crisis, we have an innovation crisis. It’s time for specialty coffee to start taking the reins. To be creative, strategic, and think from the perspective of consumers. Look to Keurig… they may have the answers.
TCMBA #1 - Turn the Team You Have into the Team Your Coffee Business Needs
An A-Team isn’t assembled by luck. It is built with intention and forethought. These steps will help you dig in with your existing team and help them achieve their career goals while helping your specialty coffee business thrive.